Job Description

• Location: Guangzhou

• Department: Marketing

• Entity: AirAsia China

• Status (Full time/part time/contract): Full time

JOB DESCRIPTION:

YOUR ROLE AS A:

Marketing Executive

In this role, you’ll be responsible for the planning, execution and optimization of local spaneting activities to drive brand growth and achieve business objectives. Enhance AirAsias brand through data analysis, cross-functional collaboration and creative spaneting.

WHAT YOU’LL CHAMPION:

• Marketing activity planning and execution 市场活动策划与执行

• Responsible for the creation, development and execution of local spaneting & spanet development activities to achieve business objectives;

负责本地市场营销和市场开发活动的创建、发展和执行，以实现业务目标;

• Responsible for overseeing the production of campaign materials to ensure the successful execution of campaigns;

负责监督活动材料的制作，确保活动顺利落地并达到预期效果

• Organize offline events such as workshops or focus groups for customer and merchant research

组织线下活动，如研讨会或焦点小组，进行客户和市场调研，收集反馈以优化营销策略

• Data analysis and performance monitoring 数据分析与绩效监控

• Monitor, analyze and report campaign performance results against targets set by the business;

根据公司设定的目标，监控、分析和报告活动绩效结果

• Use a variety of indicators to track activity progress and submit regular performance reports to ensure maximum spaneting effect.

根据公司目标，监控、分析及报告市场活动的表现，提供数据驱动的优化建议

• Cross-departmental collaboration and branding 跨部门协作与品牌推广

• Works closely with MKT team, and support the MKT team, align plans to the business’s goals, direction and objectives;

与市场部密切合作，支持团队，使计划与业务目标、方向和目标保持一致

• Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications;

与公关、数字和品牌方面的职能支持团队密切合作，调整活动计划，以确保顺利执行和沟通的一致性

• Act as a Brand Ambassador for AirAsia to build the awareness of AirAsia as a global brand in airline industry;

作为亚航的品牌推广人，在航空业建立亚航的知名度

• Market research and strategy support 市场调研与策略支持

• Conduct spanet research and competitive analysis to assess industry trends, brand recognition and potential risks to inform decision making.

开展市场调研及竞争分析，评估行业趋势、品牌认知度及潜在风险，为决策提供依据。

• Assist in developing innovative and efficient spaneting strategies and exploring low cost and high return promotion channels.

协助制定创新、高效的营销策略，探索低成本高回报的推广渠道。

• Content production and supplier management 内容制作与供应商管理

• Assist in creating diverse spaneting content (social media, promotional emails, EDM, etc.) to increase brand exposure.

协助制作多样化营销内容（社交媒体、促销邮件、EDM等），提升品牌曝光。

• Maintain cooperation with 3rd parties/vendors to ensure the smooth progress of resource support and events.

维护与媒体供应商、出版商的合作关系，确保资源支持及活动顺利推进。

• Assist with any ad-hoc day to day tasks as required by the team

完成团队交办的其他临时性任务，支持部门日常运营。

WHO YOU ARE:

• Bachelor’s degree in Marketing or related discipline;

市场营销或相关专业本科以上学历

• More than 2 years relative experience; with airline, travel distribution or hospitality industries or similar consumer goods business is ideal;

2年以上相关工作经验，有航空公司、旅游分销或酒店行业或类似消费品行业工作经验者优先考虑

• A passionate and creative go-getter with the ability to work independently with supervision;

富有激情和创造力，能够在监督下独立工作

• A commercial thinker with a keen sense of spanet & consumer trends;

商业思考者，对市场和消费趋势有敏锐的感知

• Excellent analytical skills and ability to understand business financials;

优秀的分析能力和理解企业财务的能力

• Previous experience in managing and executing spaneting campaigns, advertising campaigns, and social media with meticulous detail to attention;

有管理和执行市场营销活动、广告活动和社交媒体的经验，注意细节

• Ability to manage multiple projects, both time and budgetary deadlines;

能够在快节奏的环境中管理多个项目，在时间和预算期限内完成

• A love for travel, and a keen understanding of different cultures;

热爱旅行，对不同文化有敏锐的理解

• Ability and willingness to work across different time zones;

能够并愿意跨时区工作

• Excellent verbal and written communication skills with the ability to converse with foreigner;

优秀的口头和书面沟通能力，能够与外国同事沟通

WHERE YOU’LL GO:

Dispatcher to captain, ramp agent to data analyst, brand executive to CEO - these are some Dare To Dream stories of our Allstars. 

Based on your performance and contribution in this role, you’ll grow into becoming an Assistant Manager. In this role, you’ll develop local spaneting strategies, execute brand spaneting, collaborate with third parties, and co-lead the local spaneting team to achieve business and financial objectives while aligning with spanet insights and consumer needs.

WHAT YOU’LL ENJOY:

- Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.

- Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities. 

- Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.

- Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners. 

- A unique Allstar culture like no other

OUR HIRING PROCESS:

- Application received

- Candidate screening

- Interview(s) and assessment(s)

- Background check and/or other assessments

- Offer and negotiation

GET TO KNOW AirAsia

AirAsia has been the Worlds Best Low-Cost Airline for 14 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

GET TO KNOW US:

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).

Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.