Hiring Company

Job Description

We’re a fast-growing Malaysian fintech company reshaping the way people experience digital payments. Our e-wallet platform serves thousands of users daily, helping them make cashless transactions, earn rewards, and manage their financial lives smarter and faster.

As we scale, data is at the heart of everything we do — from launching high-performing campaigns to optimizing the onboarding flow for new users. We’re looking for a sharp and curious Business & Data Analyst Intern to help us turn raw numbers into actionable insights for our growth team.

Role Overview

As a Business & Data Analyst Intern, you’ll support the Marketing & Growth team with data-driven analysis to improve user acquisition, retention, and engagement. You’ll work across campaign data, funnel metrics, and feature usage to identify what’s working and where we can improve. Expect hands-on experience with SQL, dashboards, and real business impact.

Key Responsibilities

📊 Data & Funnel Analysis

• Analyze the user journey: from app install to first transaction

• Identify bottlenecks in onboarding, KYC, and activation steps

• Build dashboards to visualize user funnels and conversion rates
   

• Support campaign performance analysis across Meta, TikTok, and Google Ads

• Calculate key metrics like CAC, CTR, CVR, and ROAS

• Compare paid vs organic acquisition effectiveness
   

• Conduct cohort analysis (D1, D7, D30 retention) across user segments

• Analyze user churn trends and help recommend re-engagement strategies

• Track the impact of CRM campaigns (email, push) on user activity
   

• Write basic SQL queries to extract and clean data

• Help automate reports and create self-service dashboards (Data Studio, Looker)

• Document queries and dashboards for future use
   

• Group users by behavior (e.g., top-up frequency, cashback usage)

• Support personalized campaign targeting with user insights

• Recommend content or product strategies tailored to high-value segments

What You’ll Learn

• Real-world data analytics in a fast-moving fintech

• How to connect data to spaneting and product decisions

• Building and optimizing growth funnels with data

• SQL, dashboard tools, and experiment analysis

• How cross-functional teams (growth, product, CRM) use data to scale

Requirements

• Currently pursuing or recently completed a degree in Business, Data Science, Statistics, Economics, Computer Science, or related fields

• Strong analytical mindset with attention to detail

• Proficiency in Excel or Google Sheets (pivot tables, formulas)

• Familiarity with data tools (Google Analytics, SQL, Data Studio) — training will be provided

• Strong written and verbal communication skills

• Curious, self-driven, and eager to solve real-world problems

Bonus Points (Not Required)

• Basic SQL knowledge

• Experience with data visualization tools (e.g., Looker, Tableau, Power BI)

• Interest in fintech or experience using e-wallets (e.g., TNG, Boost, GrabPay)

• Familiarity with CRM, lifecycle spaneting, or cohort analysis

What We Offer

• Monthly internship allowance

• Hands-on mentorship from growth and data teams

• Ownership of projects that impact real users

• Certificate of completion and LinkedIn testimonial

• Priority consideration for full-time roles

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be the best. We committed to creating a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.